with Jacob Adams & Diana Urbina

Uncovering purpose, one story at a time.

You were made for something.
Real stories of purpose, calling, and the journey to build something meaningful.

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About the Podcast

Two Coaches. Real Stories. Your Purpose.

Purpose by Design is a podcast about discovering your purpose, using your unique talents, and building a meaningful life.

Each episode features real conversations with entrepreneurs, creators, leaders, and everyday people who have pursued their calling. They share how they found their purpose, the challenges they faced, the decisions that shaped their journey, and what they're building today.

If you're searching for direction, clarity, or the courage to take the next step—this podcast is designed to help you uncover your own purpose and start living it.

Jacob Adams

Jacob Adams

Co-Host
  • Gallup Certified CliftonStrengths Coach
  • 20+ Years in Tech as PM, TPM & Software Engineer
  • Microsoft — Copilot Security, OneNote, PowerPoint, Phone Link, Azure
  • 5x AI Startup Founder & TechCrunch Disrupt Battlefield Finalist
  • MIT Certified in AI Products & Services
  • Dale Carnegie Graduate & Award Recipient

Jacob has spent 20+ years building products and leading teams across Microsoft, Azure, and five AI startups — shipping 10+ products serving millions of users. As a Gallup Certified CliftonStrengths Coach, he's coached over 2,000 people through 1:1 sessions and team workshops of up to 100 participants, helping people discover their unique talents and align them with their purpose. He brings a rare blend of enterprise leadership, startup grit, and a deep coaching mindset to every conversation.

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Diana Urbina

Diana Urbina

Co-Host
  • Executive & Team Coach
  • Culture Consultant & Strategist
  • Founder of Sharro Solutions
  • Nearly 30 Years Corporate Leadership
  • Certified in Multiple Coaching Modalities

Diana is an Executive & Team Coach and Culture Consultant who has spent nearly three decades inside the corporate engine — leading, building, and navigating. She specializes in identity alignment, leadership transformation, and building coherent cultures where leaders and teams can thrive authentically.

LinkedIn
Episodes

Stories of Purpose

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